Krona — Architecture Studio

Introduction

Created a clean, responsive portfolio that drove 70% more client inquiries.

Details

Services :

Design

Development

Client :

Krona

Year :

2024

Timeline :

8 Weeks

Credits

Creative Director :

Natalie Kim

Brand Designer :

Lucas Meyer

Web Designer :

Hana Cruz

Developer :

Andre Salim

The Challenge

Translating a Distinct Architectural Philosophy into a Visual Identity and Digital Experience

Krona’s work was bold, precise, and conceptually driven — but their branding and digital presence fell short of communicating that. They needed a new identity and web platform that matched the strength and discipline of their architectural voice while remaining flexible for project documentation and storytelling.

Our Solution

Designing a Brutalist-Inspired Identity and Portfolio Experience That Embodies Structural Precision

We created a bold, type-forward identity system inspired by architecture itself — geometric, grid-aligned, and unapologetically minimal. The website followed suit: a modular layout, high-contrast palette, and custom photography showcasing light, form, and texture. Every design decision was grounded in clarity and restraint, allowing Krona’s work to remain the hero.

The Outcome

Empowering a Studio to Present Its Work With Confidence, Clarity, and Competitive Edge

Krona’s updated brand and web experience now reflect the same intention and excellence found in their buildings. The new site increased project inquiries, improved presentation flow for clients and juries, and helped secure three new commissions within the first 60 days of launch.

“We’ve worked with other agencies before, but the attention to detail and design thinking here was on another level.”

“The branding work completely transformed how people see our business. It feels aligned, elevated, and true to who we are.”

— Raymond T.

Jason M.

Marketing Director at Krona

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