Liva — Beauty & Skincare

Introduction

Elevated their visual identity and launched a product campaign that doubled engagement.

Details

Services :

Branding

Photography

Client :

Liva

Year :

2024

Timeline :

8 Weeks

Credits

Creative Director :

Natalie Kim

Brand Designer :

Leo Tanaka

Photographer :

Amara Silva

Project Manager :

Elias Hart

The Challenge

Addressing the Critical Need for a Unified Brand Identity That Truly Resonates With the Target Audience

Liva lacked a cohesive brand identity and relied on generic imagery, making it hard to connect emotionally with their audience. They needed a consistent, scalable visual system to unify packaging, digital, and marketing.

Our Solution

Crafting a Minimalist, Authentic Brand Identity That Reflects Core Values and Engages Consumers

We created a minimalist brand identity with clean typography, neutral colors, and authentic photography that highlights natural beauty. Our approach combined strategy and creative visuals to reflect Liva’s core values.

The Outcome

Delivering Tangible Business Growth and Industry Recognition Through Strategic Design and Visual Storytelling

Liva’s refreshed brand increased audience engagement by 110%, attracted new retail partnerships, and earned industry recognition for outstanding visual craftsmanship — all while feeling true to their essence.

“The branding work completely transformed how people see our business. It feels aligned, elevated, and true to who we are.”

— Clara V.

Jason M.

Co-founder at Liva

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