Velto — Streetwear Brand
Services :
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Client :
Velto
Year :
2024
Timeline :
6 Weeks
Creative Director :
Lucas Meyer
Brand Designer :
Hana Cruz
Photographer :
Dario Lin
Stylist :
Amaya Rowe
Velto wanted to keep its roots in subculture while preparing for a national eCommerce rollout. The brand needed to feel gritty, confident, and expressive — but still deliver a strong, flexible system that could grow across platforms, drops, and campaigns.
We developed a brand identity using industrial-inspired typography, punchy layouts, and a muted but moody color system. Photography was shot on-location — skateparks, alleys, city textures — highlighting the brand's roots in movement and street culture. From logo to lookbook, we ensured every piece felt honest and ownable.
Krona’s updated brand and web experience now reflect the same intention and excellence found in their buildings. The new site increased project inquiries, improved presentation flow for clients and juries, and helped secure three new commissions within the first 60 days of launch.
Creative Lead at Velto
